VMLY&R Season 2 2019
A boombox for Singapore’s musical history.
VMLY&R engaged Blue Bucket to build the digital experience for The Great Singapore Replay Season 2.
Brief
A digital boombox invited audiences to remix Singapore’s musical history and vote for their favourite mashups.
Role
Technical architecture, front-end development and GSAP animation.
The campaign film
Watch the story unfold.
Approach
Visitors paired iconic eras of Singapore music with contemporary genres to make their own mashups.
The experience ran on web, mobile, tablet and physical event kiosks.
The interactive experience
See how the boombox works.
Recognition
Preparing the awards
- The Webby Awards Honoree 2020
- Bronze at MARKies — Most Creative: Integrated Media
Outcome
- 108,809+
- Web sessionsReported in Naveen’s case study
- 41%
- Above goalAgainst a goal of 77,000
- 26,000
- Public votesReported by Temasek
Campaign results included 108,809 web sessions, 41% above the 77,000 goal.
Temasek reported 26,000 votes for sources of mashup inspiration.
Gallery
Hands-on remixing at the campaign kiosk.
Credits
- Qian Yu
- Creative
- Raman Agarwal
- Agency Technical Lead
- Benedict Alegre
- Project Manager
