Dentsu CreativeInstagram filter2021
Swallows take flight from the can.
Dentsu Creative approached Blue Bucket to build an AR experience for Coca-Cola’s limited-edition Lunar New Year cans.
Brief
An AR experience brought the illustrated swallows on Coca-Cola’s limited-edition Lunar New Year cans to life.
Role
Image tracking and interactive AR development
Approach
Pointing a phone at a can brought its illustrated swallows into the surrounding space.
The Idea
The can’s printed artwork became the trigger for the experience.
Image tracking anchored animated swallows to the can, making them appear to leave the illustration and move around it.
The Build
Working with Dentsu Creative’s design team, Blue Bucket adapted the supplied swallow illustrations for AR.
The effect was built in Meta Spark Studio. Image tracking anchored the animation to the can so the swallows appeared to emerge from its surface.
Image Gallery
