Dentsu CreativeInstagram filter2020
Meet Tako, Rae’s pet ghost.
The Instagram AR filter featured virtual influencer Rae’s pet ghost, Tako.
Brief
An Instagram AR filter let users place and play with virtual influencer Rae’s pet ghost.
Focus
Character animation, surface tracking and touch interaction
Approach
Users could place Tako in their surroundings, interact with the character and capture the moment.
Surface tracking and touch interaction anchored the character and its animations in the scene.
The Experience
Place.Interact.Capture.
Surface detection anchored Tako in the user’s surroundings, while touch controls let users move the character.
Idle movements and happy or sad reactions gave Tako a range of responses to frame and capture.
Bringing Tako to Life
Dentsu created the character and visual direction. Blue Bucket developed the interactive AR experience.
Meta Spark Studio’s scripting and Patch Editor connected surface detection, placement, touch controls and animation states.
The Build
The challenge was to keep placement stable and touch responses predictable across different surroundings.
The animation transitions were refined to retain the original character’s personality as Tako responded in AR.
